📋 Universal Site Activation Playbook

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║      [YOUR_COMPANY] — SITE ACTIVATION PLAYBOOK v2026         ║
║         For Internal Rep Use — Do Not Share Publicly         ║
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WHO YOU ARE:
  You are the rep responsible for launching and growing this [YOUR_COMPANY/PRODUCT]
  site. You have full ownership of this site from Day 1.

WHAT THIS DOCUMENT IS:
  A complete, step-by-step operating manual. Every section has:
    → What to do
    → Exactly how to do it (including URLs, commands, config values)
    → What "done" looks like
    → What to do if something breaks

HOW TO WORK THROUGH IT:
  1. Do NOT skip sections. They build on each other.
  2. Check off every box. If a box isn't checked, the step isn't done.
  3. When in doubt, the more detailed instructions win over the summary.
  4. Deadline: Sections 1–4 must be complete within 7 days of receiving
     this document. Sections 5–10 within 30 days.

CONTACT FOR HELP:
  If you are blocked on anything technical, email: [YOUR_OPS_EMAIL@yourdomain.com]
  Include: your site URL, the exact section you're stuck on, and a
  screenshot of the error or issue.

PRIORITY ORDER:
  ★★★  Section 1 — Google Search Console (Day 1, takes 20 min)
  ★★★  Section 2 — Google Analytics 4 (Day 1, takes 30 min)
  ★★★  Section 3 — Resend Email Setup (Day 2, takes 45 min)
  ★★   Section 4 — SEO Foundation (Days 1–3)
  ★★   Section 5 — Content Engine (Week 1–2)
  ★★   Section 6 — Email Drip Sequences (Week 2)
  ★    Section 7 — Referral & Affiliate Program (Week 3)
  ★    Section 8 — Paid Acquisition (Week 4+)
  ★    Section 9 — Social & PR (Ongoing)
  ★    Section 10 — Metrics & Reporting (Ongoing)
  ★    Section 11 — 30-Day Master Checklist (Reference throughout)